This course teaches freelancers (especially from Web Design, Graphic Design, and Video Editing backgrounds) how to offer digital marketing services. Instead of just making a website or a video, they can now offer the marketing that drives traffic and sales to it—a much more valuable package.

This practical add-on training includes:

• Hands-on ad account setup (Meta Business Suite, Google Ads).

• Keyword research tools for SEO (Ahrefs, Ubersuggest).

• Creating client reports that show ROI (Return on Investment).

• Case studies of local Pakistani businesses that grew with digital marketing.

Module Breakdown: The 3 High-Demand Services

Module 1: Search Engine Optimization (SEO)

• On-Page SEO: How to optimize websites (that you or others built) to rank on Google.

• Local SEO: Specifically for getting Peshawar businesses to show up in “near me” searches.

• Content Strategy: Basics of writing blog posts that attract search traffic.

• Deliverable: Perform an SEO audit for a sample website.

Module 2: Social Media Advertising (Meta Ads)

• Facebook & Instagram Ad Campaigns: Objectives, targeting, budgeting.

• Creating high-converting ad creatives (using your graphic/video skills).

• Tracking leads and sales with pixels and conversion setups.

• Deliverable: Create and present a complete ad campaign for a local business.

Module 3: Google Ads (Search & YouTube)

• Google Search Ads: Bidding on keywords to appear at the top of Google.

• YouTube Video Ads: Placing the videos you edit as skippable or non-skippable ads.

• Measuring success: Cost-per-click (CPC), conversion rates.

• Deliverable: Set up a Google Ads campaign with ad groups and keywords.

Module 4: Selling & Packaging Your Services

• Pricing models: Monthly retainer vs. project-based for marketing.

• The “Done-For-You” Package: Bundle website + SEO + ads.

• Client communication: Reporting results and justifying your fees.